The Victoria Whitelaw Beautiful Flowers boutique florist in Armadale is Victoria Whitelaw’s third Melbourne store, following the opening of her flagship South Yarra store nearly 20 years ago, and more recently the Brighton location. Victoria’s vision for her original store was a to create an elegant, high-end floral boutique brimming with the season’s best and most beautiful blooms unlike anything else in Melbourne. Victoria’s exquisitely styled stores are a delight to the senses, filled with a delicious range of local and imported blooms, luscious plants, and luxury products. It is not unusual to witness high profile personalities purchasing beautiful blooms in Victoria’s stores, or to see her team of stylists working all over the city to inject Victoria’s elegant style into weddings, events, and corporate spaces.