About - High Street Armadale

Who are we?

The High Street Armadale Business Association Inc. (HSABA) is an independent membership-based, not-for-profit, destination marketing incorporated association. We are an advocacy and marketing body that represents over 350 commercial properties and businesses in the iconic Melbourne suburb of Armadale.

The operations of the HSABA are run by HSABA officers and governed by a member-elected committee that volunteers it’s time to steer the direction of Australia’s most well-known lifestyle and fashion destination.

Management Committee

Office Bearers

Peter Frankel
President
Representing: Bridal

Angelina Veljanovski
Vice President
Representing: Wellbeing & Beauty

Doron Gafni
Secretary
Business: Plant One On Me
Representing: General Retail

Dr Mychelle Whitewood
Treasurer
Business: Water Temple Flotation & Holistic Health
Representing: Health & Wellbeing

General Committee

Lisa Barron OAM
Business: Lisa Barron
Representing: Fashion

Iain Mercer
Business: Compendium Gallery
Representing: Galleries & Art

HSABA Officers

Olivia Riddington
Marketing, Events, Engagement & Strategy

Leonie Beckett
Administration & Accounts

Becoming a Member of the HSABA

Who exactly is eligible to opt in and be a HSABA member?

(1) The following categories of persons are eligible to be members of the Association:

(a) owners of property [in the special rate area].

(b) tenants or business operators [in the special rate area].

(2) The following categories of persons are eligible to apply to become an Associate Member of the Association:

(a) owners of property having a logical connection with the special rate area.

(b) businesses having a logical connection with the special rate area.

(c) any other persons or organisations where in the opinion of the Board, the membership of the person would further the purpose of the Association.

High Street Armadale Precinct Area 2019-2023

How is the HSABA funded?

The High Street Armadale Business Association (HSABA) is funded by a special marketing and business development levy on all properties in the precinct (cooperative marketing fund). These funds are used for marketing the precinct (events, website & social media, providing resources to businesses etc.). The funds are collected by the City of Stonnington and distributed twice yearly based on a comprehensive agreement outlining governance and reporting requirements.

Who determines how funds are spent?

The HSABA management committee determine how funds are spent. While the HSABA is independent of the City of Stonnington, the City of Stonnington oversee the activities of the HSABA and ensures that the distribution of funds is in line with the funding agreement.